Writing from this article "It's taken toy manufacturing company Mattel nearly six decades to launch a realistic and empowering Barbie ad for young kids. The Barbie doll, which was introduced in 1959, is primarily known for her perfect body, her flawless features, her cute boyfriend Ken and her really cool friends! For many years, Barbie was the company's best selling toy until sales began to decline in 2011; in fact, sales fell by 14 percent just in 2014. In order to make its comeback, Mattel brought back branding expert Richard Dickson (Chief Brands Officer, President and COO),who was responsible for a mini Barbie-comeback in the 1990s. From the looks of it, he knows exactly what he's doing! And as Catchnews stated, Mattel has finally realized that the "only way to really sell a Barbie, is through the imagination of her own playmates." Super Star Barbie, Top Model Resort Barbie, and Jewel Girl Barbie let us introduce you toVeterinarian Barbie, Businesswoman Barbie and College Professor Barbie in this new, amazing ad! " Were the old commercials really that bad and superficial? If you never saw them, here's one from 2000. And they were always like this. What kind of toys do we like for our daughter instead? Up until now it's been stuff like lego, blocks, arts supplies, 80's video games, and something called Goldieblocks (for girl engineers - see below). But maybe, for the first time, we'll be considering a Barbie for Christmas. Comments are closed.
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Mr. Evans
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