Writing from this article "It's taken toy manufacturing company Mattel nearly six decades to launch a realistic and empowering Barbie ad for young kids. The Barbie doll, which was introduced in 1959, is primarily known for her perfect body, her flawless features, her cute boyfriend Ken and her really cool friends! For many years, Barbie was the company's best selling toy until sales began to decline in 2011; in fact, sales fell by 14 percent just in 2014. In order to make its comeback, Mattel brought back branding expert Richard Dickson (Chief Brands Officer, President and COO),who was responsible for a mini Barbie-comeback in the 1990s. From the looks of it, he knows exactly what he's doing! And as Catchnews stated, Mattel has finally realized that the "only way to really sell a Barbie, is through the imagination of her own playmates." Super Star Barbie, Top Model Resort Barbie, and Jewel Girl Barbie let us introduce you toVeterinarian Barbie, Businesswoman Barbie and College Professor Barbie in this new, amazing ad! " Were the old commercials really that bad and superficial? If you never saw them, here's one from 2000. And they were always like this. What kind of toys do we like for our daughter instead? Up until now it's been stuff like lego, blocks, arts supplies, 80's video games, and something called Goldieblocks (for girl engineers - see below). But maybe, for the first time, we'll be considering a Barbie for Christmas. Never done one of these before. Thanks to Brad, Nicole, Vanessa, and Sage, and my brother for making this style of video (variety of clips, no sound, one song overtop) which made me want to try. Very hard to edit down, took a lot of time. But happy with the final product. As you are finishing editing your movies down to 5 minutes right now, the cuts can be painful to part with. But you'll be left with just the best parts, and the audience will like it more as a result. A movie just came out, "Boyhood", that took 12 years to make. They started filming in 2002. That's never been done before, it's really intriguing. In a related vein, a father has been filming his daughter 15 seconds a week for her entire life, and sped it up into a 4 min video from 0-14 years. Both are below. Part of the reason I imagine this is so intriguing (like OKGO music videos) is that so much can be faked and photoshopped that we don't trust what we see anymore... but you can't fake this stuff. It takes a lot of time and effort and creativity and planning and foresight. And those can be in short supply around us. I'm trying to figure out a something to copy the technique in this video for, but nothing's yet come to mind. The purity of the reactions is so engaging!
Neat idea. Great video using simplicity. Especially good use of focus to guide the viewers eyes. Really beautifully designed website too - with minimalist graphics and shows why a limited palette of colours is a good idea. Website here.
As a math teacher also, it's fascinating for a whole other reason. Now, is it going to help or hurt math students? PhotoMath from MicroBLINK on Vimeo
I think they'll continue to improve it, but I was pointed towards this error:
Remember, you're smarter than you're calculator, because you can tell if an answer makes sense.
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This front page is for miscellaneous Media Arts things I find interesting but don't relate specifically to course work. Select the top tabs for assignments, etc.
Mr. Evans
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